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"If Sales is the engine that drives your business, Marketing is the fuel that feeds that engine. Don't let your business be left on the side of the road with an empty tank."
Congratulations, as a business owner you have "Taken the Bull by the Horns", and stepped out to create your own path to fulfill the dreams you have for you and your family. You have created jobs not only for yourself, but for others around you. You are the financial backbone of this country.
As a result you wear many hats, or at the least you have to manage the departments you have created. As I look at what drives your business... no matter what type of business you are in, you must either sell your product or sell your service. THAT'S IT! Without sales, YOU ARE DEAD! That being said, If Sales is the engine that drives your business, Marketing is the fuel that feeds that engine. As technology changes: Internet, Email, Smart phones, Texting, Social Media, Etc. it seems impossible to keep up. One thing is for sure...If your business is not prepared to change you will be left ineffective and frozen in the Entrepreneurial Ice Age.
