Free Eval

FREE Online 80 Point Marketing Evaluation

Where Are You Right Now? 80 Questions

Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written marketing plan helps you focus on the important things you can do with the time and budget you have right now, and creates a sequence of improvements as your business grows.

Knowing what is working and what is not and how to get the best return on your marketing investments is just good business. With modern technology, it is possible to measure results and know which marketing investments are creating profitable returns.
At the end of the checklist, please describe where you are having the most difficulties with your marketing. We trust that even going through this checklist will give you new ideas and maybe help you remember some marketing tasks you forgot about or have questions about.

1. I have an existing marketing plan in place for my business.

2. I have at least one person responsible for managing marketing.

3. Our staff is familiar with how we market our company's products and services.

4. I know who my target market is and I have a full written description of this market.

5. I have narrowed down who in my target market is my most likely customer (age, sex, income level, location)

6. I have estimated the number of customers in my target market who could potentially buy from me.

7. I know who my closest 3 competitors are, what services they offer and what their prices are.

choose us over them and why someone might choose them over us.

9. I am aware of what income my business is capable of producing at the level it is currently at right now.

10. I subscribe to a newsletter or trade journal for my industry so that I stay current on what is happening within the industry.

11. We have a website and the address is:

12. We have more than one website and the other addresses are:

13. I have a keyword list for my business and check it regularly to keep it updated.

14. The information on our site is current and updated regularly.

15. Our website is easy to navigate and visitors can find the most important information from the home page.

16. Our website collects visitor information through a newsletter or special sign up offer.

17. We have an automatic email message (autoresponder) that is sent out when someone subscribes.

18. Our phone number and address is listed on the home page and is easy to find.

19. We have a contact page on our site with a map or written directions (if appropriate)

20. We use a tracking number on our website to determine what calls are coming from it.

our most important offerings.

36. Pay Per Click such as Google Adwords

35. We have email sequences that we use for events such as welcoming a new customer, a list of tips and hints, etc.

34. We occasionally send out special mailings such as one-time offers or alerts.

33. We keep track of the responses to our email mailings to our email list (opens, clicking on links, unsubscribe rates)

32. We produce regular email newsletters for our customers and clients.

31. We use a "spam protection" email marketing service like Constant Contact or iContact.

30. We have a system in place to collect email addresses for clients and potential clients.

29. Photos of our personnel.

28. The site has a price list, prices with the products or menu *restaurant.

27. The site has clear, attractive photos of our products.

26. Client testimonials are posted that include a picture and name.

25. The site has several informational articles on our area of expertise.

24. Enough information to answer a customer's questions, perhaps a frequently asked questions section.

23. Different pages on the site give more information about the products and services we offer.

22. Services and Products we offer are easy to see on the home page.

21. An "About Us" page or something that tells the company's history.

37. Search Engine Optimization - a variety of links, keywords and tags that are optimized to help customers find us using

71. (If physical location is important) Our business has a sign that is easily visible from the street.

70. Angie's List

69. Craig's List

68. Newspapers

67. Val Pak (or coupon deck)

66. TV ads.

65. Radio ads.

64. Direct mail.

63. Affiliate program for related business referrals.

62. Referral program for existing customers.

59. Other

60. Are you using Facebook ads?

61. Banner Network or Direct Cross Promotion Banners?

58. Yelp

57. Online Yellow Pages

56. SMS

55. QR Codes

54. Mobile Ads

53. Mobile landing page

52. Site optimized for mobile users.

51. Bing

50. Yahoo

49. Google

48. Our business needs help learning how to use these social marketing tools.

47. Our business is using these social marketing tools competently.

46. Flickr account

45. YouTube Channel

44. MySpace

43. GoogleBuzz account

42. LinkedIn account

41. Twitter account

40. Facebook Like Page (Fan Page)

39. We have a separate blog such as Blogger or WordPress.

38. We have a blog on our website or our website is a blog.

72. Our business uses press releases to make announcements.

73. Our business has an online, email ready and printed media kit for media inquiries we might receive.

74. I have an annual marketing budget.

75. Our marketing budget is based on a percentage of our gross revenue.

77. I keep track of how a caller or new customer heard about us by asking them and writing it down.

78. I keep a spreadsheet tally of where calls and customers come from.

79. Our staff is trained to ask where a customer found out about us, including how they got to our website.

80. We have a system to separately track how our different marketing methods are working for getting new customers.

76. Average monthly spending for current marketing and advertising.

What are your biggest marketing challenges and concerns?

Market Research

Marketing Methods

Website

Name: Please Input Name

Type of Business: Please Input Business Type

Secondary Contact Number:

E-Maill: Please Input E-Mail Address

Ext:

Primary Contact Number: Please Input Primary Contact Number

8. I have done a price comparison between my business and my closest competitors and have made notes on why someone would

General

Completeing This form Is The First Step To Growing Your Business. Once filled out and submitted, we will analyze your marketing and follow up with you within 24 hours... or you may call us at (909) 949-6097

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